What are custom clubs? (click on photos to see larger image)

The men and women who make and sell the brand name clubs you find at major retailers know absolutely nothing about your golf swing -- your tendencies, problems, or your preferences. So, while they may be offering a good club that fits somebody, that somebody is probably not you.  It could be too stiff, too flexible, too light, too heavy, too long, too short, too upright, too flat, have too much loft or not enough, or, most likely, some combination of a number of those misfit parameters.  Why would you try to play golf with that set of clubs? 

Custom made clubs have the flex, length, weight, loft, lie angle and balance point specifically attuned to YOUR golf swing. 

Did you know that grips can be installed at different sizes based on your hand measurements? Wrong grip size leads to improper grip pressure. Squeezing the club too hard or too soft affects the results of the swing. How many grip size options are available with off-the-shelf clubs?

If you really want to get better at your game and enjoy it more, you should seriously consider getting custom golf clubs.