What is custom clubmaking? (click on photos to see larger image)

Once a professional clubfitting is completed it is critical that the clubs be built to the exact specifications obtained from the fitting session. Trimming the shafts to achieve the stiffness and bending profile most suitable for the individual golfer is done meticulously, measuring the precise frequency for each club in the set, and the correct frequency slope for the set.

Each shaft is oriented upon installation to achieve the optimum FlatLine Oscillation (FLO). That means the natural bending pattern of the shaft is working with your swing, rather than against it. That doesn’t happen in mass-produced clubs.

The loft and lie of each iron is checked and adjusted, if necessary, so that there is a constant difference between clubs. Are the lofts on your iron all exactly 4 degrees apart to give you the distances you expect?

The grip of each club is installed to the proper diameter for your hand size and feel preference.


Here you see Dale at work in his shop using the best tools in the trade to build clubs that work for one player at a time.

Custom heads, shafts and grips – using the precise specifications developed during the custom fitting session. Unlike the mass production techniques employed to produce off-the-shelf clubs, custom clubs are made to the precise length, flex, shaft alignment, swing weight, total weight, club head design, grip selection and grip size for you. Dale has years of training and experience in the art and science of component selection and assembly to produce clubs to exacting specifications – your specifications